The unbundling of journalism

Abstract

Due to the switching behavior of online consumers, news outlets increasingly compete with each other to attract audience for each single news item they produce, rather than for complete editions of their newspapers: the so called unbundling of journalism. Using a standard Hotelling model, I show that online competition unambiguously reduces news articles’ quality, as compared to the scenario in which outlets compete to sell their newspapers (content bundles) to single-homing consumers. The unbundling of journalism also dampens outlets’ newsgathering activities when their ideological positions are relatively unimportant from consumers’ viewpoint. In this case, consumers are worse off in the online market for news, even though they consume more articles and have low disutility from switching.

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Reference

Michele Bisceglia, “The unbundling of journalism”, European Economic Review, vol. 158, October 2022, revised July 2023.